What’s Keeping 60% of Americans From Getting Ahead? (The Data Investors Need to Know)

About This Episode

The rising cost of living is affecting Americans across nearly every income level, and its impact extends directly into the multifamily housing market.

In this episode of The Multifamily Investor Playbook, John Makarewicz explores what growing affordability pressures, rising barriers to homeownership, and financial pressures facing households mean for Class B multifamily investors, from rental demand and resident behavior to property operations and underwriting.

What You’ll Learn:

✔ Why cost-of-living pressures matter for multifamily investors

✔ How rising homeownership costs are keeping households in the rental market longer

✔ Why Class B multifamily can offer a value alternative to higher-priced Class A properties

✔ How financial pressure can impact collections, delinquency, and resident retention

✔ How financial challenges differ across renter age groups and life stages

✔ Why community connection and resident experience matter for property operations

✔ Why conservative underwriting and disciplined pricing remain critical in today’s environment

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Disclaimer: The views expressed in this podcast are solely those of the host and guests. They do not constitute financial, investment, or legal advice. All investments carry risk, including the possible loss of principal. Listeners should conduct their own research and consult qualified professionals before making any investment decisions. Past performance is not indicative of future results.
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