Demographic Shifts and Their Impact on Florida’s Multifamily Market Topic: Markets

August 31, 2023
Written by Mark Faris


The ebb and flow of demographic trends play a crucial role in shaping the multifamily market, particularly in regions like Florida. Understanding these shifts and their potential impacts is paramount for savvy investors looking to make informed decisions. Let’s delve into the demographic shifts that are currently influencing the Sunshine State’s multifamily market.


1. The Aging Baby Boomer Population:

Baby Boomers, those born between 1946 and 1964, are reaching retirement age, many of whom are opting for multifamily housing for their golden years. This trend is particularly pronounced in Florida, a favorite retirement destination, bolstering demand for multifamily units.


2. Millennials and Gen Z on the Move:

These younger generations are reshaping the rental market. Many Millennials and Gen Z members prefer renting over homeownership for the flexibility it offers. They’re attracted to multifamily apartments in vibrant urban areas with amenities and are drawn to Florida’s growing cities like Orlando, Tampa, and Jacksonville.


3. The Sunbelt Migration:

Florida is part of the “Sunbelt” region, currently experiencing a significant influx of residents from other parts of the US, primarily the Northeast and Midwest. This mass migration is propelling demand for multifamily housing, given its affordability relative to single-family homes.


4. The Rise of Remote Work:

The COVID-19 pandemic ushered in a new era of remote work, freeing many workers from geographic constraints. Florida, with its desirable climate and lifestyle, has become a popular destination for these remote workers, further fueling the multifamily market.



Demographic shifts present both opportunities and challenges in Florida’s multifamily market. As an investor, understanding these trends will help you make strategic decisions that align with these evolving dynamics. While the future may be as unpredictable as a Florida summer afternoon, staying on top of demographic trends will ensure you’re not caught in the rain.

Ready to connect?

Book a call with our investor relations team today to learn more about current investment opportunities.

Have a question?

Please use the form below to contact us. We will never spam you, or sell your email to third parties.