How Ballpark Villages Like Battery Atlanta Are Shaping the Future of Real Estate Investment

Introduction: Real Estate Is No Longer Just About Location—It’s About Experience

In a recent feature by ESPN, Truist Park in Atlanta was showcased not just as a baseball stadium—but as the heartbeat of a thriving live-work-play district known as The Battery Atlanta.

This 60-acre mixed-use development has redefined what’s possible when real estate, entertainment, and community planning converge—and it’s creating incredible tailwinds for nearby apartment investors.

What Is The Battery Atlanta?

Sources: Discover Atlanta, Wander Drone

The Battery surrounds Truist Park (home of the Atlanta Braves) and includes:

➤ 700,000+ SF of office space
➤ 400+ hotel rooms
➤ Dozens of shops and restaurants
➤ A concert venue
➤ Over 1,000 residential units (with rents far above submarket averages)

And it’s working. Since opening in 2017, The Battery has:

✅ Become one of the top tourist destinations in Georgia
✅ Created billions in new economic activity
✅ Supported robust apartment rent growth
✅ Inspired cities like Kansas City, Milwaukee Tampa/St. Petersburg, and Denver to pursue similar models

Why It Matters to Apartment Investors

At Faris Capital Partners, we’ve been laser-focused on acquiring value-add apartment communities in markets with:

➤ High population and job growth
➤ Business and investor-friendly governments
➤ Large-scale mixed-use or infrastructure projects

Atlanta is a key target for us—not only because of The Battery, but because the city has embraced experience-first development. The ripple effects are visible far beyond the outfield.

The same is true in parts of Tampa (think Water Street) and Charleston (Upper Peninsula expansion)—both home to Faris-owned properties.

The Bigger Trend: Real Estate Is Becoming Experiential

People don’t just want square footage—they want:

➤ A place to walk to dinner
➤ A live concert or game on Friday
➤ A community that feels alive

As cities compete for talent and tourism, ballpark villages are becoming the blueprint. And wherever that blueprint goes, apartment demand follows.

What’s Next?

We currently have an incredible investment opportunity in Atlanta where mixed-use development is thriving. These deals are:

✅ Already cash-flowing
✅ Priced below replacement cost
✅ Positioned to benefit from lifestyle-driven urban growth

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Final Word: From Home Plate to Home Value

The Battery isn’t just good for the Braves—it’s great for smart apartment investors. And with more cities following Atlanta’s lead, the opportunity to invest in the path of progress has never been more clear.

Don’t wait for the scoreboard. Make your move before the next pitch.